The George Washington University

Center Co-Directors

Tom Novak

Tom Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at the George Washington University, Washington, D.C.

Donna Hoffman

Louis Rosenfeld Distinguished Scholar and Professor of Marketing The George Washington University School of Business
Center for the Connected Consumer Blog

Latest Updates

Originally posted on TIME:
While iPhone users flash their handsets to make payments and wait with bated breath for the release of Apple Watch, another of the company’s smartphone-based initiatives is ready to roll out — and it will forever change how people run their homes. From turning on lights to securing locks, Apple’s smart…

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At MSI’s “Immersion” conference on September 19, 2014,  I had the chance to talk about consumer interactions in a world where the Internet is no longer confined to the digital realm. Here’s a clip from my presentation.

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After three days of pounding the floor at CES 2015, I’m back in Washington, DC and ready to collect my thoughts about this year’s experience.  Originally, Donna Hoffman and I expected,as we usually do, to spent most of our time at Central and South Halls in the Las Vegas Convention Center.  Not this year.  In 2015,…

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Donna and I spent most of the first of our three days at CES 2015 at Central Hall.  Fresh from last night’s keynote by Samsung CEO BK Yoon, where he announced that in 5 years 100% of Samsung devices will be Internet of Things (IoT) devices, we first headed to the Samsung exhibit at Central…

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Tom and I spent the day at the main show in Central Hall and were both shocked how – well – ordinary it felt. There were plenty of amazing TVs – 4k, 8k, straight, curved, and super thin, thinner than the slimmest smartphone, even! And I loved the door-in-door fridges from LG and the LG…

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I’m excited. Tomorrow we head to CES 2015. A lot of the “what to expect” reports are talking about the ultra-HD (i.e. 4k) TVs, the high-res smartphones and phablets,  and the drones. Oh, and the 3D printing space is going to be massive – but really, they need to start printing things besides Hobbits and…

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