The George Washington University

Center Co-Directors

Tom Novak

Tom Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at the George Washington University, Washington, D.C.

Donna Hoffman

Louis Rosenfeld Distinguished Scholar and Professor of Marketing The George Washington University School of Business
Center for the Connected Consumer Blog

Latest Updates

At MSI’s “Immersion” conference on September 19, 2014,  I had the chance to talk about consumer interactions in a world where the Internet is no longer confined to the digital realm. Here’s a clip from my presentation.

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Donna and I spent most of the first of our three days at CES 2015 at Central Hall.  Fresh from last night’s keynote by Samsung CEO BK Yoon, where he announced that in 5 years 100% of Samsung devices will be Internet of Things (IoT) devices, we first headed to the Samsung exhibit at Central…

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I’m excited. Tomorrow we head to CES 2015. A lot of the “what to expect” reports are talking about the ultra-HD (i.e. 4k) TVs, the high-res smartphones and phablets,  and the drones. Oh, and the 3D printing space is going to be massive – but really, they need to start printing things besides Hobbits and…

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Tom and I decided to check out the Best Buy Connected Home department after Christmas. We were curious to see what it looked like and whether products were selling. The department we saw was in a prominent location near the front of the store, hard to miss, but we missed it on entry to the store,…

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Originally posted on Professor Donna L. Hoffman:
Tom Novak and I watched – or tried to watch – the #AppleLive announcement yesterday – and talked with GW Today about our reactions. http://gwtoday.gwu.edu/apple-unveils-mobile-pay-system-3-new-devices

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Originally posted on Professor Donna L. Hoffman:
The digital augmentation of people, products, and places suggests new marketing strategies that go beyond Facebook and other social media platforms. In this video produced by the Marketing Science Institute, I discuss several key marketing trends, including gamification, digital signage, and augmented retailing. (2:28 min.) ?

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