Center for the Connected Consumer

Relationship Journeys in the Internet of Things: A New Framework for Understanding Interactions Between Consumers and Smart Objects

February 12, 2018 Donna Hoffman

Thomas P. Novak and Donna L. Hoffman (2018) working paper. Consumers’ interactions with smart objects have a relational nature and extensive research has supported the

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Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

December 20, 2017 Tom Novak

Donna L Hoffman and Thomas P. Novak (2018), Journal of Consumer Research The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because

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Mining the Secret Life of Objects

October 27, 2017 Donna Hoffman

Presentation by Donna Hoffman and Tom Novak at the 2017 Association for Consumer Research Annual Conference.

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Making an Impact in the Domain of Technology Consumption

October 26, 2017 Donna Hoffman

Presentation by Donna Hoffman at the 2017 Association for Consumer Research Doctoral Consortium.

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Understanding Consumer-Smart Object Relationship Journeys

October 26, 2017 Donna Hoffman

Presentation at the 2017 ACR Annual Conference on “A Circumplex Model for Understanding Relationship Journeys in Consumer-Smart Object Assemblages.”

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Research Insights Featured in Coursera’s “Marketing in an Analog World”

October 18, 2017 Donna Hoffman

I recently gave a talk at the University of Illinois and while there, had a chance to drop in on Professor Aric Rindfleisch’s super-popular Coursera

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MSI Webinar: How to Market the Consumer IoT: Focus on Experience

March 1, 2017 Donna Hoffman

MSI Webinar on Marketing on the IoT. Presentation deck here.

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An Assemblage Theory Framework for Consumer Experience: Implications for Marketplace Collaboration

February 18, 2017 Donna Hoffman

Presentation at the Marketplace Collaboration Special Session, AMA Winter Conference, Orlando, FL, February 18, 2017.

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How to Market the Smart Home: Focus on Experience, Not Use Cases

January 25, 2017 Donna Hoffman

To market the smart home, marketers must focus on communicating the value proposition inherent in experience; current approaches may actually be underselling the smart home.

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How to Market the Consumer IoT: Focus on Experience

September 30, 2016 Donna Hoffman

Presentation at the MSI Conference on Marketing in the Consumer Internet of Things.

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Visualizing Emergent Identity of Assemblages in the Consumer Internet of Things: A Topological Data Analysis Approach

March 2, 2016 Tom Novak

Abstract The identity of a consumer Internet of Things (IoT) assemblage emerges through a historical process of ongoing interactions among consumers, smart devices, and digital

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Emergent Experience and the Connected Consumer in the Smart Home Assemblage and the Internet of Things

August 20, 2015 Tom Novak

Since the commercialization of the Internet began over twenty years ago, we have been fascinated with the opportunities that computer-mediated environments present for human interaction.

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Oculus Go: The Start of the Metaverse

May 26, 2018 Donna Hoffman

So, Tom ordered an Oculus Go and we had a chance to try it last night. This tech is mind-blowing. It’s not perfect, but it’s

What Makes Us Buy Into AI? — Markus Giesler | Big Design Lab

March 21, 2018 Donna Hoffman

Nice post from our colleague Markus Giesler about consumer behavior underlying use of AI. Interview with Brainstorm Magazine. Source: What Makes Us Buy Into AI?

#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758

March 2, 2018 Tom Novak

#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758 — Tom Novak (@tpntweet) March 2, 2018 https://platform.twitter.com/widgets.js from Twitter https://twitter.com/tpntweet

#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758

March 2, 2018 Tom Novak

#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758 — Tom Novak (@tpntweet) March 2, 2018 https://platform.twitter.com/widgets.js from Twitter https://twitter.com/tpntweet

Relating to the Internet of Things

February 21, 2018 Tom Novak

In a piece published last year in this magazine, Charles Hannon made a compelling case for careful thinking about how the words used by AI

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