Nice post from our colleague Markus Giesler about consumer behavior underlying use of AI. Interview with Brainstorm Magazine. Source: What Makes Us Buy Into AI?
#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758 — Tom Novak (@tpntweet) March 2, 2018 https://platform.twitter.com/widgets.js from Twitter https://twitter.com/tpntweet
#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758 — Tom Novak (@tpntweet) March 2, 2018 https://platform.twitter.com/widgets.js from Twitter https://twitter.com/tpntweet
In a piece published last year in this magazine, Charles Hannon made a compelling case for careful thinking about how the words used by AI
My interview with NPR’s Andy Uhler about Unilever CMO Keith Weed’s announcement that it plans to pull its advertising from digital platforms if they don’t
Thomas P. Novak and Donna L. Hoffman (2018) working paper. Consumers’ interactions with smart objects have a relational nature and extensive research has supported the
