Apple’s press conference today was underwhelming (Elvis Costello’s set was the most exciting part!), But beyond all the twittering over new colors is Apple’s inclusion of the M7 chip on the iPhone 5S that can keep track of what the accelerometer, gyroscope and compass are doing. Coupled with software that developers can use to manage the sensors means the new iPhone 5S could be your new fitness device, fancy geo-locator, and more. Good news for those of us who have grown frustrated with the poor quality of Nike’s Fuel Band.
Center for the Connected Consumer 