Research Insights Featured in Coursera’s “Marketing in an Analog World”

I recently gave a talk at the University of Illinois and while there, had a chance to drop in on Professor Aric Rindfleisch’s super-popular Coursera course on “Marketing in an Analog World.”  Aric and I sat down and spent about 25 minutes talking about some of the research I am doing here at GW on consumer experience in the IoT. It’s definitely longer than your typical YouTube video, but worth a look!

 

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