Mining the Secret Life of Objects

Presentation by Donna Hoffman and Tom Novak at the 2017 Association for Consumer Research Annual Conference.

acr-2017-mining-secret-life-objects

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s