The National Law Review recently asked me five questions about the impact of AI on consumer experience.
Author: Donna Hoffman
Louis Rosenfeld Distinguished Scholar and Professor of Marketing
The George Washington University School of Business
Consumers and the Internet of Things
We just finished editing an issue of the GfK Marketing Intelligence Review on consumers and the IoT. This issue features accessible, relevant insights from top
A Computational Social Science Framework for Learning and Visualizing the Latent Language of Structured IoT Interaction Data
The Internet of Things (IoT), comprised of billions of smart devices representing trillions of interactions, has the potential to generate entirely new consumer experiences. In
Presentation – A Computational Social Science Framework for Representing Emergent Consumer Experience
Presentation by Tom Novak and Donna Hoffman at the Institute of Management, GSEM, University of Geneva, Switzerland, June 21, 2018.
Oculus Go: The Start of the Metaverse
So, Tom ordered an Oculus Go and we had a chance to try it last night. This tech is mind-blowing. It’s not perfect, but it’s
What Makes Us Buy Into AI? — Markus Giesler | Big Design Lab
Nice post from our colleague Markus Giesler about consumer behavior underlying use of AI. Interview with Brainstorm Magazine. Source: What Makes Us Buy Into AI?
Center for the Connected Consumer 