Hoffman, Donna L. and Thomas P. Novak (2000), “How to Acquire Customers on the Web,” May/June, Harvard Business Review, 78 (3), 179-188.
Author: Tom Novak
Tom Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at the George Washington University, Washington, D.C.
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change
Thomas P. Novak and Donna L. Hoffman, The George Washington University free-access link to article and web appendix Abstract We examine consumers’ interactions with smart
Relationship Journeys in the Internet of Things: A New Framework for Understanding Interactions Between Consumers and Smart Objects
Abstract Consumers’ interactions with smart objects have a relational nature and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer
#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758
#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758 — Tom Novak (@tpntweet) March 2, 2018 https://platform.twitter.com/widgets.js from Twitter https://twitter.com/tpntweet
#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758
#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758 — Tom Novak (@tpntweet) March 2, 2018 https://platform.twitter.com/widgets.js from Twitter https://twitter.com/tpntweet
Relating to the Internet of Things
In a piece published last year in this magazine, Charles Hannon made a compelling case for careful thinking about how the words used by AI
Center for the Connected Consumer 