Thomas P. Novak and Donna L. Hoffman, The George Washington University free-access link to article and web appendix Abstract We examine consumers’ interactions with smart
Author: Tom Novak
Tom Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at the George Washington University, Washington, D.C.
Relationship Journeys in the Internet of Things: A New Framework for Understanding Interactions Between Consumers and Smart Objects
Abstract Consumers’ interactions with smart objects have a relational nature and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer
#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758
#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758 — Tom Novak (@tpntweet) March 2, 2018 https://platform.twitter.com/widgets.js from Twitter https://twitter.com/tpntweet
#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758
#Alexa @AmazonEcho is down everywhere https://t.co/7QSXnO3758 — Tom Novak (@tpntweet) March 2, 2018 https://platform.twitter.com/widgets.js from Twitter https://twitter.com/tpntweet
Relating to the Internet of Things
In a piece published last year in this magazine, Charles Hannon made a compelling case for careful thinking about how the words used by AI
Pushing the Boundaries of Retail at CES 2018
Eureka Park at CES 2018 showcased some interesting innovations in the retail space. Aipoly promises “fully autonomous markets.” I’ve been scanned and identified as “Customer
Center for the Connected Consumer 