Donna L Hoffman and Thomas P. Novak (2018), Journal of Consumer Research The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because
What is IOTA? It could become the standardized currency of the Internet of Things. Here’s how IOTA works and why it could be the next
Abstract The identity of a consumer Internet of Things (IoT) assemblage emerges through a historical process of ongoing interactions among consumers, smart devices, and digital
Since the commercialization of the Internet began over twenty years ago, we have been fascinated with the opportunities that computer-mediated environments present for human interaction.
Apple has an installed base of 25 million Apple TV Trojan Horses, with Siri ready to take command of an army of MFI devices when
After three days of pounding the floor at CES 2015, I’m back in Washington, DC and ready to collect my thoughts about this year’s experience. Originally,