We just finished editing an issue of the GfK Marketing Intelligence Review on consumers and the IoT. This issue features accessible, relevant insights from top
The Internet of Things (IoT), comprised of billions of smart devices representing trillions of interactions, has the potential to generate entirely new consumer experiences. In
Abstract Consumers’ interactions with smart objects have a relational nature and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer
Presentation by Tom Novak and Donna Hoffman at the Institute of Management, GSEM, University of Geneva, Switzerland, June 21, 2018.
So, Tom ordered an Oculus Go and we had a chance to try it last night. This tech is mind-blowing. It’s not perfect, but it’s
Nice post from our colleague Markus Giesler about consumer behavior underlying use of AI. Interview with Brainstorm Magazine. Source: What Makes Us Buy Into AI?