Presentation by Tom Novak and Donna Hoffman at the Institute of Management, GSEM, University of Geneva, Switzerland, June 21, 2018.
Category: Presentations
Recent keynotes and presentations at conferences and seminars.
Mining the Secret Life of Objects
Presentation by Donna Hoffman and Tom Novak at the 2017 Association for Consumer Research Annual Conference.
Making an Impact in the Domain of Technology Consumption
Presentation by Donna Hoffman at the 2017 Association for Consumer Research Doctoral Consortium.
Understanding Consumer-Smart Object Relationship Journeys
Presentation at the 2017 ACR Annual Conference on “A Circumplex Model for Understanding Relationship Journeys in Consumer-Smart Object Assemblages.”
Visualizing Emergent Identity of Assemblages in the Internet of Things: A Topological Data Analysis Approach
Presentation at the 2017 INFORMS Marketing Science Conference, Los Angeles, CA June 10, 2017.
The Impact of the Internet of Things on Consumers and Business
Keynote presentation at the EFMI Vision on Food Congres 2017, Putten, Netherlands, May 23, 2017.
Center for the Connected Consumer 