My interview with NPR’s Andy Uhler about Unilever CMO Keith Weed’s announcement that it plans to pull its advertising from digital platforms if they don’t
Category: Social Media
Let’s Get Closer: Feelings of Connectedness from Using Social Media with Implications for Brand Outcomes
Abstract Despite the fact that social media offers consumers opportunities to connect with each other, little work has focused on how what consumers do on
Augment Me: Marketing Strategies for a Post-Social Media World
Originally posted on Professor Donna L. Hoffman:
The digital augmentation of people, products, and places suggests new marketing strategies that go beyond Facebook and other…
Online Experience in Social Media: Two Paths to Feeling Close and Connected
Abstract A basic tenet of self-determination theory is that feeling close and connected to others can lead to optimal life experiences and recent research supports
eLab City in Second Life
Originally posted on Tom Novak:
Background. The eLab City project was started in Second Life in October 2007 and will be up and running at least…
The World Wide Web Turns 25!
Originally posted on Professor Donna L. Hoffman:
It’s hard to believe it’s been 25 years since the Web went commercial. And look where we are.…
Center for the Connected Consumer 