Year 1: Research Opportunities and Challenges
Friday, April 5, 2019
Center for the Connected Consumer
George Washington University School of Business, Washington, DC
Donna Hoffman and Tom Novak, Co-Chairs
- Conference Registration: Conference Registration
- Hotel Reservations: GW Discounted Hotels for the event: GW Hotels
75+ billion: the number of smart devices installed worldwide by 2025
8+ billion: the number of people worldwide by 2025
It is not hype to say that we are on the cusp of a remarkable revolution that will impact everything from the way consumers shop for and experience offerings to how marketers interact with consumers. Indeed, the expectation is that not only will many consumer behaviors and traditional markets be upended, but also global society itself.
As smart devices (voice assistants, appliances, cars, robots, drones, watches, you name it), continue their rapid convergence with AI and deep learning models, a new IoT is coming into being that experts are calling the “Intelligence of Things.”
Together with the vast amounts of complex data produced in real-time by the trillions of interactions among consumers and anything and everything smart, this emerging IoT promises to transport scholars to a new epoch for highly relevant and significant research.
Consumer behavior and marketing scholars are invited to join us in addressing the impact of the Intelligence of Things at a one-day boutique conference strictly limited to 70 participants to stimulate interaction.
Format: To encourage research in different stages of development, the conference will feature traditional paper tracks, shorter concept tracks, and super short lightning rounds. The ultimate mix of presentations will be determined by the program committee.
Keynotes: Two stellar researchers who are leaders in their industries will present keynote addresses on these issues:
- Donna Hoffman and Tom Novak, Co-Chairs, George Washington University
- Russ Belk, York University
- Avi Goldfarb, University of Toronto
- Szu-chi Huang, Stanford University
- Bob Meyer, University of Pennsylvania
- Meng Zhu, Johns Hopkins University
Submissions: Research is invited on a wide variety of topics – conceptual, computational, experimental and empirical – related to the impact of the intelligence of things on consumers, markets, and our broader society.
Submission Deadline: December 15, 2018
Notification: February 1, 2019.
Submission consists of a PowerPoint deck.
- Traditional Paper Track: up to 10 slides
- Shorter Concept Track: up to 5 slides
- Super Short Lightning Round Talks: 1-2 slides