Thomas P. Novak and Donna L. Hoffman, The George Washington University free-access link to article and web appendix Abstract We examine consumers’ interactions with smart
The National Law Review recently asked me five questions about the impact of AI on consumer experience.
The Internet of Things (IoT), comprised of billions of smart devices representing trillions of interactions, has the potential to generate entirely new consumer experiences. In
Abstract Consumers’ interactions with smart objects have a relational nature and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer
Presentation by Tom Novak and Donna Hoffman at the Institute of Management, GSEM, University of Geneva, Switzerland, June 21, 2018.
Donna L Hoffman and Thomas P. Novak (2018), Journal of Consumer Research The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because