Thomas P. Novak and Donna L. Hoffman, The George Washington University free-access link to article and web appendix Abstract We examine consumers’ interactions with smart
Tag: assemblage theory
How Technology is changing the consumer experience
The National Law Review recently asked me five questions about the impact of AI on consumer experience.
A Computational Social Science Framework for Learning and Visualizing the Latent Language of Structured IoT Interaction Data
The Internet of Things (IoT), comprised of billions of smart devices representing trillions of interactions, has the potential to generate entirely new consumer experiences. In
Relationship Journeys in the Internet of Things: A New Framework for Understanding Interactions Between Consumers and Smart Objects
Abstract Consumers’ interactions with smart objects have a relational nature and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer
Presentation – A Computational Social Science Framework for Representing Emergent Consumer Experience
Presentation by Tom Novak and Donna Hoffman at the Institute of Management, GSEM, University of Geneva, Switzerland, June 21, 2018.
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
Donna L Hoffman and Thomas P. Novak (2018), Journal of Consumer Research The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because
Center for the Connected Consumer 