One big trend in evidence at CES was autonomous tracking, used for everything from security to shopping. The start-up Aipoly (terrible name!) is developing a
Tag: augmented retailing
Augment Me: Marketing Strategies for a Post-Social Media World
Originally posted on Professor Donna L. Hoffman:
The digital augmentation of people, products, and places suggests new marketing strategies that go beyond Facebook and other…
Center for the Connected Consumer 