The Internet of Things (IoT), comprised of billions of smart devices representing trillions of interactions, has the potential to generate entirely new consumer experiences. In
Abstract Consumers’ interactions with smart objects have a relational nature and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer
In a piece published last year in this magazine, Charles Hannon made a compelling case for careful thinking about how the words used by AI
One of the pretty interesting things I saw a lot at CES, both in Eureka Park (startups) and on the floor at Tech West were
Donna L Hoffman and Thomas P. Novak (2018), Journal of Consumer Research The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because
MSI Webinar on Marketing on the IoT. Presentation deck here.