One of the pretty interesting things I saw a lot at CES, both in Eureka Park (startups) and on the floor at Tech West were
Donna L Hoffman and Thomas P. Novak (2018), Journal of Consumer Research The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because
MSI Webinar on Marketing on the IoT. Presentation deck here.
Presentation at the Marketplace Collaboration Special Session, AMA Winter Conference, Orlando, FL, February 18, 2017.
Presentation at the Winter AMA 2017 Special Session on Marketplace Collaboration, February 18, 2017.
To market the smart home, marketers must focus on communicating the value proposition inherent in experience; current approaches may actually be underselling the smart home.