MSI Webinar on Marketing on the IoT. Presentation deck here.
Presentation at the Marketplace Collaboration Special Session, AMA Winter Conference, Orlando, FL, February 18, 2017.
Presentation at the Winter AMA 2017 Special Session on Marketplace Collaboration, February 18, 2017.
To market the smart home, marketers must focus on communicating the value proposition inherent in experience; current approaches may actually be underselling the smart home.
Presentation at the MSI Conference on Marketing in the Consumer Internet of Things.
Presentation at Brite 2016, Columbia University, March 2016.