featured – Center for the Connected Consumer

A Computational Social Science Framework for Learning and Visualizing the Latent Language of Structured IoT Interaction Data

November 5, 2018 Donna Hoffman

The Internet of Things (IoT), comprised of billions of smart devices representing trillions of interactions, has the potential to generate entirely new consumer experiences. In

Relationship Journeys in the Internet of Things: A New Framework for Understanding Interactions Between Consumers and Smart Objects

October 8, 2018 Tom Novak

Abstract Consumers’ interactions with smart objects have a relational nature and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer

Presentation – A Computational Social Science Framework for Representing Emergent Consumer Experience

September 27, 2018 Donna Hoffman

Presentation by Tom Novak and Donna Hoffman at the Institute of Management, GSEM, University of Geneva, Switzerland, June 21, 2018.

Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

December 20, 2017 Tom Novak

Donna L Hoffman and Thomas P. Novak (2018), Journal of Consumer Research The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because