Thomas P. Novak and Donna L. Hoffman (2018) working paper. Consumers’ interactions with smart objects have a relational nature and extensive research has supported the
Donna L Hoffman and Thomas P. Novak (2018), Journal of Consumer Research The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because
Presentation by Donna Hoffman and Tom Novak at the 2017 Association for Consumer Research Annual Conference.
Presentation by Donna Hoffman at the 2017 Association for Consumer Research Doctoral Consortium.
Presentation at the 2017 ACR Annual Conference on “A Circumplex Model for Understanding Relationship Journeys in Consumer-Smart Object Assemblages.”
I recently gave a talk at the University of Illinois and while there, had a chance to drop in on Professor Aric Rindfleisch’s super-popular Coursera