Presentation at the 2017 ACR Annual Conference on “A Circumplex Model for Understanding Relationship Journeys in Consumer-Smart Object Assemblages.”
Tag: featured
Research Insights Featured in Coursera’s “Marketing in an Analog World”
I recently gave a talk at the University of Illinois and while there, had a chance to drop in on Professor Aric Rindfleisch’s super-popular Coursera
MSI Webinar: How to Market the Consumer IoT: Focus on Experience
MSI Webinar on Marketing on the IoT. Presentation deck here.
An Assemblage Theory Framework for Consumer Experience: Implications for Marketplace Collaboration
Presentation at the Marketplace Collaboration Special Session, AMA Winter Conference, Orlando, FL, February 18, 2017.
How to Market the Smart Home: Focus on Experience, Not Use Cases
To market the smart home, marketers must focus on communicating the value proposition inherent in experience; current approaches may actually be underselling the smart home.
How to Market the Consumer IoT: Focus on Experience
Presentation at the MSI Conference on Marketing in the Consumer Internet of Things.
Center for the Connected Consumer 