We just finished editing an issue of the GfK Marketing Intelligence Review on consumers and the IoT. This issue features accessible, relevant insights from top
Tag: innovation
The Impact of Marketer-Consumer Collaborations in the IoT
Presentation at the Winter AMA 2017 Special Session on Marketplace Collaboration, February 18, 2017.
How to Market the Consumer IoT: Focus on Experience
Presentation at the MSI Conference on Marketing in the Consumer Internet of Things.
Marketing in the Consumer Internet of Things: MSI/GW Center for the Connected Consumer Conference
Sep 30, 2016 Marketing in the Consumer Internet of Things George Washington University Washington, DC Overview: What is the real value proposition of the consumer Internet of
Thur #CES 2014 mini-report – more to come
Originally posted on Professor Donna L. Hoffman:
We spent most of yesterday at Eureka Park over at the Venetian checking out the start-ups. There was…
Center for the Connected Consumer 