Abstract Consumers’ interactions with smart objects have a relational nature and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer
Tag: intelligent devices
Presentation – A Computational Social Science Framework for Representing Emergent Consumer Experience
Presentation by Tom Novak and Donna Hoffman at the Institute of Management, GSEM, University of Geneva, Switzerland, June 21, 2018.
Relating to the Internet of Things
In a piece published last year in this magazine, Charles Hannon made a compelling case for careful thinking about how the words used by AI
Emergent Experience and the Connected Consumer in the Smart Home Assemblage and the Internet of Things
Since the commercialization of the Internet began over twenty years ago, we have been fascinated with the opportunities that computer-mediated environments present for human interaction.
Center for the Connected Consumer 