Abstract Consumers’ interactions with smart objects have a relational nature and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer
In a piece published last year in this magazine, Charles Hannon made a compelling case for careful thinking about how the words used by AI
One of the pretty interesting things I saw a lot at CES, both in Eureka Park (startups) and on the floor at Tech West were
Donna L Hoffman and Thomas P. Novak (2018), Journal of Consumer Research The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because
Presentation at the 2017 INFORMS Marketing Science Conference, Los Angeles, CA June 10, 2017.
Keynote presentation at the EFMI Vision on Food Congres 2017, Putten, Netherlands, May 23, 2017.