We just finished editing an issue of the GfK Marketing Intelligence Review on consumers and the IoT. This issue features accessible, relevant insights from top
Tag: IOT
Presentation – A Computational Social Science Framework for Representing Emergent Consumer Experience
Presentation by Tom Novak and Donna Hoffman at the Institute of Management, GSEM, University of Geneva, Switzerland, June 21, 2018.
Research Insights Featured in Coursera’s “Marketing in an Analog World”
I recently gave a talk at the University of Illinois and while there, had a chance to drop in on Professor Aric Rindfleisch’s super-popular Coursera
MSI Webinar: How to Market the Consumer IoT: Focus on Experience
MSI Webinar on Marketing on the IoT. Presentation deck here.
How to Market the Smart Home: Focus on Experience, Not Use Cases
To market the smart home, marketers must focus on communicating the value proposition inherent in experience; current approaches may actually be underselling the smart home.
Emergent Experience and the Connected Consumer in the Smart Home Assemblage and the Internet of Things
Since the commercialization of the Internet began over twenty years ago, we have been fascinated with the opportunities that computer-mediated environments present for human interaction.
