Thomas P. Novak and Donna L. Hoffman (2018) working paper. Consumers’ interactions with smart objects have a relational nature and extensive research has supported the
I recently gave a talk at the University of Illinois and while there, had a chance to drop in on Professor Aric Rindfleisch’s super-popular Coursera
MSI Webinar on Marketing on the IoT. Presentation deck here.
To market the smart home, marketers must focus on communicating the value proposition inherent in experience; current approaches may actually be underselling the smart home.
Since the commercialization of the Internet began over twenty years ago, we have been fascinated with the opportunities that computer-mediated environments present for human interaction.
Originally posted on Tom Novak:
I’ve wanted to get a Basis Band ever since I first saw it at the 2012 Consumer Electronics Show. Unfortunately,…