Thomas P. Novak and Donna L. Hoffman (2018) working paper. Consumers’ interactions with smart objects have a relational nature and extensive research has supported the
Tag: IOT
Research Insights Featured in Coursera’s “Marketing in an Analog World”
I recently gave a talk at the University of Illinois and while there, had a chance to drop in on Professor Aric Rindfleisch’s super-popular Coursera
MSI Webinar: How to Market the Consumer IoT: Focus on Experience
MSI Webinar on Marketing on the IoT. Presentation deck here.
How to Market the Smart Home: Focus on Experience, Not Use Cases
To market the smart home, marketers must focus on communicating the value proposition inherent in experience; current approaches may actually be underselling the smart home.
Emergent Experience and the Connected Consumer in the Smart Home Assemblage and the Internet of Things
Since the commercialization of the Internet began over twenty years ago, we have been fascinated with the opportunities that computer-mediated environments present for human interaction.
My First Few Days with the Basis Band
Originally posted on Tom Novak:
I’ve wanted to get a Basis Band ever since I first saw it at the 2012 Consumer Electronics Show. Unfortunately,…
