We just finished editing an issue of the GfK Marketing Intelligence Review on consumers and the IoT. This issue features accessible, relevant insights from top
One big trend in evidence at CES was autonomous tracking, used for everything from security to shopping. The start-up Aipoly (terrible name!) is developing a
MSI Webinar on Marketing on the IoT. Presentation deck here.
Presentation at the Winter AMA 2017 Special Session on Marketplace Collaboration, February 18, 2017.
Abstract Today’s consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now,
Abstract This paper argues that social media metrics should be captured as customer investments in marketers’ social media efforts and that applications considered in concert