We just finished editing an issue of the GfK Marketing Intelligence Review on consumers and the IoT. This issue features accessible, relevant insights from top
Tag: marketing
Autonomous Shopping with Aipoly
One big trend in evidence at CES was autonomous tracking, used for everything from security to shopping. The start-up Aipoly (terrible name!) is developing a
MSI Webinar: How to Market the Consumer IoT: Focus on Experience
MSI Webinar on Marketing on the IoT. Presentation deck here.
The Impact of Marketer-Consumer Collaborations in the IoT
Presentation at the Winter AMA 2017 Special Session on Marketplace Collaboration, February 18, 2017.
Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products
Abstract Today’s consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now,
Can You Measure the ROI of Your Social Media Marketing?
Abstract This paper argues that social media metrics should be captured as customer investments in marketers’ social media efforts and that applications considered in concert
Center for the Connected Consumer 