Abstract Consumers’ interactions with smart objects have a relational nature and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer
Tag: object experience
Relating to the Internet of Things
In a piece published last year in this magazine, Charles Hannon made a compelling case for careful thinking about how the words used by AI
Mining the Secret Life of Objects
Presentation by Donna Hoffman and Tom Novak at the 2017 Association for Consumer Research Annual Conference.
Center for the Connected Consumer 