Abstract Despite the fact that social media offers consumers opportunities to connect with each other, little work has focused on how what consumers do on

Abstract Despite the fact that social media offers consumers opportunities to connect with each other, little work has focused on how what consumers do on
Abstract A basic tenet of self-determination theory is that feeling close and connected to others can lead to optimal life experiences and recent research supports
Originally posted on Professor Donna L. Hoffman:
I’ve been wondering lately about the long-term viability of social media stalwarts like Facebook, Twitter and maybe even…
Abstract This paper argues that social media metrics should be captured as customer investments in marketers’ social media efforts and that applications considered in concert