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Center for the Connected Consumer

Center for the Connected Consumer

Staying Connected in a Post-Social World

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Tag: online consumer behavior

Let’s Get Closer: Feelings of Connectedness from Using Social Media with Implications for Brand Outcomes

February 6, 2016 Donna Hoffman

Abstract Despite the fact that social media offers consumers opportunities to connect with each other, little work has focused on how what consumers do on

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Online Experience in Social Media: Two Paths to Feeling Close and Connected

June 9, 2014 Donna Hoffman

Abstract A basic tenet of self-determination theory is that feeling close and connected to others can lead to optimal life experiences and recent research supports

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Is Social Media Becoming an Advertising Wasteland? #deathofsocialmedia

January 4, 2014 Donna Hoffman

Originally posted on Professor Donna L. Hoffman:
I’ve been wondering lately about the long-term viability of social media stalwarts like Facebook, Twitter and maybe even…

Can You Measure the ROI of Your Social Media Marketing?

October 24, 2010 Donna Hoffman

Abstract This paper argues that social media metrics should be captured as customer investments in marketers’ social media efforts and that applications considered in concert

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CES 2018 photos

Sony Aibo! #ces
Omron #ces
Walker robot by Ubtech #ces
We’re being scanned at #ces
Scrabble playing robot #ces
Nvidia Roborace #ces
Toyota concept car #ces
rollercoaster! #ces #bleachers
Bleachers @ Lenovo #ces

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