Abstract Despite the fact that social media offers consumers opportunities to connect with each other, little work has focused on how what consumers do on
Tag: online consumer behavior
Online Experience in Social Media: Two Paths to Feeling Close and Connected
Abstract A basic tenet of self-determination theory is that feeling close and connected to others can lead to optimal life experiences and recent research supports
Is Social Media Becoming an Advertising Wasteland? #deathofsocialmedia
Originally posted on Professor Donna L. Hoffman:
I’ve been wondering lately about the long-term viability of social media stalwarts like Facebook, Twitter and maybe even…
Can You Measure the ROI of Your Social Media Marketing?
Abstract This paper argues that social media metrics should be captured as customer investments in marketers’ social media efforts and that applications considered in concert
