Thomas P. Novak and Donna L. Hoffman, The George Washington University free-access link to article and web appendix Abstract We examine consumers’ interactions with smart
We just finished editing an issue of the GfK Marketing Intelligence Review on consumers and the IoT. This issue features accessible, relevant insights from top
Presentation by Tom Novak and Donna Hoffman at the Institute of Management, GSEM, University of Geneva, Switzerland, June 21, 2018.
Nice post from our colleague Markus Giesler about consumer behavior underlying use of AI. Interview with Brainstorm Magazine. Source: What Makes Us Buy Into AI?
Presentation by Donna Hoffman and Tom Novak at the 2017 Association for Consumer Research Annual Conference.
Presentation at the 2017 ACR Annual Conference on “A Circumplex Model for Understanding Relationship Journeys in Consumer-Smart Object Assemblages.”