Nice post from our colleague Markus Giesler about consumer behavior underlying use of AI. Interview with Brainstorm Magazine. Source: What Makes Us Buy Into AI?
Presentation by Donna Hoffman and Tom Novak at the 2017 Association for Consumer Research Annual Conference.
Presentation at the 2017 ACR Annual Conference on “A Circumplex Model for Understanding Relationship Journeys in Consumer-Smart Object Assemblages.”
MSI Webinar on Marketing on the IoT. Presentation deck here.
Presentation at the Marketplace Collaboration Special Session, AMA Winter Conference, Orlando, FL, February 18, 2017.
Abstract Today’s consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now,