Nice post from our colleague Markus Giesler about consumer behavior underlying use of AI. Interview with Brainstorm Magazine. Source: What Makes Us Buy Into AI?
Tag: smart objects
Mining the Secret Life of Objects
Presentation by Donna Hoffman and Tom Novak at the 2017 Association for Consumer Research Annual Conference.
Understanding Consumer-Smart Object Relationship Journeys
Presentation at the 2017 ACR Annual Conference on “A Circumplex Model for Understanding Relationship Journeys in Consumer-Smart Object Assemblages.”
MSI Webinar: How to Market the Consumer IoT: Focus on Experience
MSI Webinar on Marketing on the IoT. Presentation deck here.
An Assemblage Theory Framework for Consumer Experience: Implications for Marketplace Collaboration
Presentation at the Marketplace Collaboration Special Session, AMA Winter Conference, Orlando, FL, February 18, 2017.
Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products
Abstract Today’s consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now,
