My interview with NPR’s Andy Uhler about Unilever CMO Keith Weed’s announcement that it plans to pull its advertising from digital platforms if they don’t
MSI Webinar on Marketing on the IoT. Presentation deck here.
Abstract Despite the fact that social media offers consumers opportunities to connect with each other, little work has focused on how what consumers do on
Abstract A basic tenet of self-determination theory is that feeling close and connected to others can lead to optimal life experiences and recent research supports
Originally posted on Professor Donna L. Hoffman:
CES 2014 “social” name tag
Abstract Research supports the idea that when people use social media to interact with others, they are more likely to feel more related to others.