My interview with NPR’s Andy Uhler about Unilever CMO Keith Weed’s announcement that it plans to pull its advertising from digital platforms if they don’t
Tag: social media
MSI Webinar: How to Market the Consumer IoT: Focus on Experience
MSI Webinar on Marketing on the IoT. Presentation deck here.
Let’s Get Closer: Feelings of Connectedness from Using Social Media with Implications for Brand Outcomes
Abstract Despite the fact that social media offers consumers opportunities to connect with each other, little work has focused on how what consumers do on
Online Experience in Social Media: Two Paths to Feeling Close and Connected
Abstract A basic tenet of self-determination theory is that feeling close and connected to others can lead to optimal life experiences and recent research supports
CES 2014 is almost here!
Originally posted on Professor Donna L. Hoffman:
CES 2014 “social” name tag
The Social Life of Content: How Negative Motivations to Interact with Content-Focused Pursuits Can Lead to Positive Feelings in Social Media
Abstract Research supports the idea that when people use social media to interact with others, they are more likely to feel more related to others.
Center for the Connected Consumer 