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Center for the Connected Consumer

Center for the Connected Consumer

Staying Connected in a Post-Social World

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Tag: strategy

The Impact of Marketer-Consumer Collaborations in the IoT

February 18, 2017 Donna Hoffman

Presentation at the Winter AMA 2017 Special Session on Marketplace Collaboration, February 18, 2017.

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Marketing in the Consumer Internet of Things: MSI/GW Center for the Connected Consumer Conference

September 30, 2016 Donna Hoffman

Sep 30, 2016 Marketing in the Consumer Internet of Things George Washington University Washington, DC Overview: What is the real value proposition of the consumer Internet of

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CES 2018 photos

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