We just finished editing an issue of the GfK Marketing Intelligence Review on consumers and the IoT. This issue features accessible, relevant insights from top
Eureka Park at CES 2018 showcased some interesting innovations in the retail space. Aipoly promises “fully autonomous markets.” I’ve been scanned and identified as “Customer
Presentation by Donna Hoffman at the 2017 Association for Consumer Research Doctoral Consortium.
MSI Webinar on Marketing on the IoT. Presentation deck here.
Presentation at the Winter AMA 2017 Special Session on Marketplace Collaboration, February 18, 2017.
Abstract Today’s consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now,