We just finished editing an issue of the GfK Marketing Intelligence Review on consumers and the IoT. This issue features accessible, relevant insights from top
Tag: technology
Pushing the Boundaries of Retail at CES 2018
Eureka Park at CES 2018 showcased some interesting innovations in the retail space. Aipoly promises “fully autonomous markets.” I’ve been scanned and identified as “Customer
Making an Impact in the Domain of Technology Consumption
Presentation by Donna Hoffman at the 2017 Association for Consumer Research Doctoral Consortium.
MSI Webinar: How to Market the Consumer IoT: Focus on Experience
MSI Webinar on Marketing on the IoT. Presentation deck here.
The Impact of Marketer-Consumer Collaborations in the IoT
Presentation at the Winter AMA 2017 Special Session on Marketplace Collaboration, February 18, 2017.
Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products
Abstract Today’s consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now,
Center for the Connected Consumer 