The Internet of Things (IoT), comprised of billions of smart devices representing trillions of interactions, has the potential to generate entirely new consumer experiences. In
Tag: topological data analysis
Presentation – A Computational Social Science Framework for Representing Emergent Consumer Experience
Presentation by Tom Novak and Donna Hoffman at the Institute of Management, GSEM, University of Geneva, Switzerland, June 21, 2018.
Visualizing Emergent Identity of Assemblages in the Internet of Things: A Topological Data Analysis Approach
Presentation at the 2017 INFORMS Marketing Science Conference, Los Angeles, CA June 10, 2017.
An Assemblage Theory Framework for Consumer Experience: Implications for Marketplace Collaboration
Presentation at the Marketplace Collaboration Special Session, AMA Winter Conference, Orlando, FL, February 18, 2017.
Visualizing Emergent Identity of Assemblages in the Consumer Internet of Things: A Topological Data Analysis Approach
Abstract The identity of a consumer Internet of Things (IoT) assemblage emerges through a historical process of ongoing interactions among consumers, smart devices, and digital
Center for the Connected Consumer 