Thomas P. Novak and Donna L. Hoffman, The George Washington University free-access link to article and web appendix Abstract We examine consumers’ interactions with smart
LG debuted a new AI platform called ThinQ today, along with the overly anthropomorphized little smart home bot Cloi. Poor Cloi had trouble responding to
Presentation at the 2017 ACR Annual Conference on “A Circumplex Model for Understanding Relationship Journeys in Consumer-Smart Object Assemblages.”
MSI Webinar on Marketing on the IoT. Presentation deck here.
To market the smart home, marketers must focus on communicating the value proposition inherent in experience; current approaches may actually be underselling the smart home.
Presentation at the MSI Conference on Marketing in the Consumer Internet of Things.