Thomas P. Novak and Donna L. Hoffman, The George Washington University free-access link to article and web appendix Abstract We examine consumers’ interactions with smart
Tag: Smart Home
LG Robot Cloi Fails During Press Demo – uh oh!
LG debuted a new AI platform called ThinQ today, along with the overly anthropomorphized little smart home bot Cloi. Poor Cloi had trouble responding to
Understanding Consumer-Smart Object Relationship Journeys
Presentation at the 2017 ACR Annual Conference on “A Circumplex Model for Understanding Relationship Journeys in Consumer-Smart Object Assemblages.”
MSI Webinar: How to Market the Consumer IoT: Focus on Experience
MSI Webinar on Marketing on the IoT. Presentation deck here.
How to Market the Smart Home: Focus on Experience, Not Use Cases
To market the smart home, marketers must focus on communicating the value proposition inherent in experience; current approaches may actually be underselling the smart home.
How to Market the Consumer IoT: Focus on Experience
Presentation at the MSI Conference on Marketing in the Consumer Internet of Things.
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